petewalsh

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A Reach/Frequency Model You Can Implement Yourself

2019-01-18T00:19:45+00:00

Enquiring media planners might not happily accept reach/frequency calculations without question and may be a little distrustful of arcane mathematical models. So this paper explains and provides a set of easily understood equations that can be implemented in a spreadsheet program by anyone who wishes to better understand the inner workings of reach models.

A Reach/Frequency Model You Can Implement Yourself2019-01-18T00:19:45+00:00