Who is the DOOH GURU?
Pete Walsh is a leader in the development of algorithms to guide advertising media strategies based on Digital Out-Of-Home media (DOOH). The great flexibility that digital technologies bring to OOH – e.g. enabling ads to be targeted to traffic demographics by time of day – creates opportunities for DOOH advertisers to greatly improve their ROI through media schedule optimization. In this blog, Pete discusses optimization issues and explains the inner workings of a range of algorithms. Comments are invited, and Pete will do his best to answer as many questions as possible.